PUGPIG MEDIA
APP REPORT 2026
Our 2026 Media App Report is here. Packed with benchmarks and insights from 140 media brands and 440+ live apps, it’s an essential read for any publisher serious about sharpening their app strategy.
In a fast-moving media landscape, the report shows what’s driving frequency, where audience habits are changing and how apps are helping media brands build more direct relationships with their readers.
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What’s in the report:
- Benchmark data: Performance data covering engagement, retention, features and user behaviour.
- Publisher survey: Perspectives from publishers across our network on their priorities, challenges and strategic focus.
- Engagement insights: What’s driving sessions and time spent, and what sets games, audio and video users apart.
Summary
The Media App Report delivers the latest industry benchmarks, giving you a clear sense of how your apps are performing and what you could achieve if you follow the lead of our top-performing publishers.
You’ll also find practical insights on how media brands are using apps to drive reader engagement, retention and ultimately, revenue, including:
- What separates high-performing apps from the rest
- What publishers are prioritising in 2026 and what’s holding them back
- What you can do to make your apps work better for you
In a year where AI is taking hold across the industry, this report gives you the benchmarks and insight to understand exactly where you stand and what to focus on next.