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The Mirror launches their digital edition on Pugpig Bolt plus 24 more Reach PLC titles set for revamp

The Mirror mobile app screenshots

The Mirror is the latest national news media title to launch on Pugpig Bolt, joining the growing list of Reach brands already using our platform.

As the third largest paid-for newspaper in the UK, The Mirror came to us to build their digital edition newspaper app to supercharge their traditional print newspaper revenues.

And our work with Reach doesn’t stop there – we’re also super excited to be revamping and relaunching 24 more of their brands. These include The Daily Express, The Daily Star, and OK! Magazine. The full list of titles we’re relaunching can be found at the end of this press release.

The scope of this initial project centres around getting all Reach digital edition products onto an out-of-the-box version of Pugpig Bolt with simple newsfeeds and styling. We’ll be working with the team at Reach throughout the course of 2023 to plan plenty more exciting upgrades, functionalities and feature enhancements.

Jonny Kaldor, Pugpig CEO said:

“It’s been a joy working with Paula and the team to refresh and relaunch Reach PLC’s top titles. We now have the basis to do some really cool things over the coming year – watch this space!”

Here’s a full list of Reach publications we’re revamping and relaunching:

Daily Express
Daily Star
Daily Record
Daily Post
Irish Daily Mirror
Irish Daily Star
Sunday People
Sunday Sun
OK! Magazine
Manchester Evening News
Liverpool Echo
Birmingham Mail
Burton Mail
Coventry Telegraph
Newcastle Chronicle
Western Mail
Huddersfield Examiner
New Magazine
Evening Gazette
South Wales Echo
Stoke Sentinel
Leicester Mercury
Cambridge News E-edition
RSVP Magazine