Mobile Matters is the go-to community designed specifically for publishing professionals to talk mobile. Connect with industry peers to exchange tips, tricks, and best practices on topics that matter most to you, and stay ahead of the curve through expert-led discussions and shared resources.
Connect with fellow publishing professionals to exchange tips, tricks, and best practices on all things mobile. The community is a place to share knowledge, not to sell.
Enjoy exclusive content, industry reports and new strategic guides that capture some of the great thinking of the community. Once we’re off the ground, we’ll be holding in-person and virtual events.
While the community is initially made up of Pugpig customers, we will soon open it up to industry experts who’ll lead discussions on the latest trends and strategies in mobile publishing.
Discover new solutions to common challenges by tapping into the collective expertise of our community members.
Keep up with the latest industry trends and best practices through dynamic discussions and shared resources.
Strengthen your network, discover new strategies, and gain a fresh perspective on current mobile trends.
Mobile Matters members bring a wealth of knowledge and expertise from some of the world’s biggest media brands.
AI is being used to protect journalists’ time, double down on distinctive reporting and rebuild direct relationships through apps, registration and new formats.
Katie Ruane from Mather Economics explains why siloed optimisation creates short-term wins and delayed trade-offs, and how connecting web, app, onboarding, paywalls, pricing, and retention makes performance clearer and growth more durable.
Publishers are grappling with generative AI integration, audience fragmentation across platforms and the rise of creator-led media in 2026, according to the Reuters Institute Journalism and Technology Trends and Predictions report.
In this guide for the Mobile Matters community, James Kember and Kevin Anderson review how app marketing needs to evolve to drive downloads from new users as well as subscribers.
Search remains an important way to drive users to your site or to download your app. This strategic guide written by Pugpig’s James Kember for the Mobile Matters community covers SEO best practices.
Tags and categories are often overlooked, but they important so users can find your digital properties and find what they want, written by Pugpig’s Kevin Anderson for the Mobile Matters community.
