NEWS
The latest news from Pugpig
Get the lowdown on what’s happening in the world of Pugpig, from product updates and launches to tips on making the most of our platform. Find out about upcoming events and hear our thoughts on the latest industry news.
Reports
The art of the nudge: Perfecting push in 2025
State of the Mobile Publishing Market
Retention Economics
Launches
The Bulwark launches its brand new, dedicated mobile app on Pugpig Bolt
The Bulwark has launched a dedicated mobile app on Pugpig Bolt, giving its growing Substack audience a fully branded place to read, watch and listen. Articles, podcasts, video and commenting now live together in one focused experience, designed to build daily habit.
Launches
Jysk Fynske Medier (JFM) launches 16 titles on Pugpig Bolt
JFM has relaunched 16 titles on Pugpig Bolt, bringing personalisation, seamless audio, podcasts and live sport into a single mobile experience built around daily reader habit.
Launches
Source Media launches membership-driven app on Pugpig Bolt
Source Media has launched The Source Local News, a membership-driven mobile app on Pugpig Bolt designed to improve login journeys, build reader habits and support subscription growth across its digital titles. This launch is the latest delivered through our partnership with Newspack, making it easier and more affordable for local publishers to build native mobile apps.
Launches
Good Housekeeping Kitchen recipe app launches on Pugpig Bolt
The Good Housekeeping Kitchen app is the new home for swipeable inspiration, clever search and curated recipe collections on mobile.
Newsletter
Text-to-speech in publisher apps has shifted from a nice-to-have to a habit-builder
In-app audio is evolving from a fringe experiment into a core publisher tool – helping news apps boost engagement, build daily listening habits and extend the reach of journalism without the overhead of traditional audio production.
Newsletter
News in the Digital Age showed a generational shift in user behaviour that makes the status quo unsustainable for publishers.
AI is being used to protect journalists’ time, double down on distinctive reporting and rebuild direct relationships through apps, registration and new formats.
Newsletter
How to design a KPI framework that prevents unintended trade-offs
Katie Ruane from Mather Economics explains why siloed optimisation creates short-term wins and delayed trade-offs, and how connecting web, app, onboarding, paywalls, pricing, and retention makes performance clearer and growth more durable.
Newsletter
How Publishers are Navigating AI, Creators and Fragmented Audiences in 2026
Publishers are grappling with generative AI integration, audience fragmentation across platforms and the rise of creator-led media in 2026, according to the Reuters Institute Journalism and Technology Trends and Predictions report.
News
Launches
The Bulwark launches its brand new, dedicated mobile app on Pugpig Bolt
The Bulwark has launched a dedicated mobile app on Pugpig Bolt, giving its growing Substack audience a fully branded place to read, watch and listen. Articles, podcasts, video and commenting now live together in one focused experience, designed to build daily habit.
Launches
Jysk Fynske Medier (JFM) launches 16 titles on Pugpig Bolt
JFM has relaunched 16 titles on Pugpig Bolt, bringing personalisation, seamless audio, podcasts and live sport into a single mobile experience built around daily reader habit.
News
Pugpig Bolt February 2026 updates: Two-stage paywalls, feature-rich web audio and vertical video tabs
The latest updates to our mobile app platform focus on turning more anonymous readers into registered users and subscribers, and making audio and video easier to find and use across your apps. Here’s what we’ve been working on.
News
The future of the Pugpig app platform: What’s changing, why it matters, and what’s coming next
Our 2026 roadmap sets out how Bolt, our mobile app platform, is evolving across personalisation, audio, video, monetisation and experimentation, with a clear focus on habit, flexibility and long-term control for publishers.