Launches

UnHerd launches redesign of Pugpig app – sleeker, smarter, and user-centred

UnHerd has relaunched their mobile app on Pugpig Bolt with a bold redesign, emphasising content curation and brand consistency.

23rd May 2025

UnHerd has unveiled a bold redesign of their Pugpig app, combining a sleek new look with rich features that bring the best of UnHerd’s journalism to readers fingertips. At the heart of the redesign is a smoother, more intuitive user experience.

A curated, dynamic homepage

Bolt Timeline Layouts have transformed the homepage into a curated, dynamic feed, full of engaging content. Promo slots highlight standout stories, while crisp topic sections – from politics to culture – help navigate readers to what matters most to them. Staying up to date is easier than ever thanks to the newsroom timeline, neatly organising headlines by day. The collection set feature helps readers tailor the content most relevant by selecting a region (UK or US).

Upgraded audio and video integration

Audio and video content has benefited from a serious upgrade. The “Watch and Listen” section has been redesigned to complement the website’s layout and now includes a native audio player that supports offline listening – so subscribers can tune in anywhere, anytime.

Driving subscription growth

A Piano-powered metered paywall offers users five free articles, striking a balance between promoting regular readership and driving subscription growth. And thanks to our tight integration with Airship, automated push notifications are sent at 7:30am daily, and in-depth analytics deliver performance insights, empowering UnHerd to truly understand their audience

The app is available to download on both iOS and Android app stores – take a look!