Launches

The New European launches bold rebrand as The New World on Pugpig-powered app and site

The New European unveils rebrand as The New World – a new name and look to reflect its global editorial coverage and growing aspirations.

12th June 2025

Formerly The New European, the publication has relaunched as The New World, marking their ambitious shift towards a truly global perspective. To bring this new brand identity to life, their app and site – both powered by Pugpig – have undergone a complete design transformation.

The striking redesign introduces a reimagined visual identity, with updated logos and a refreshed colour palette. The mobile app seamlessly redirects app users to the newly launched site, bringing the full range of The New World’s content right to user’s fingertips.

A suite of newly introduced content blocks support a wide variety of layouts and storytelling formats. Empowering the editorial team with far greater flexibility and control over their styling and content. This allows the team to experiment, adapt, and engage their audience like never before.

The app is available to download on both iOS and Android app stores – take a look!