Launches

Aluminum Market Update site goes live on Pugpig platform

Part of the wider CRU family, Aluminum Market Update (AMU) is the latest Pugpig-powered title to launch a site designed to scale with its growing audience.

17th June 2025

Part of the wider CRU family, Aluminum Market Update (AMU) delivers readers deep insights into the forces shaping North America’s aluminum sector. AMU is the latest title to launch a site on our platform and is one of many existing Pugpig-powered CRU titles to establish their digital presence – alongside BCInsight, Steel Market Update, and Recycled Metals Update.

Working closely with the team at CRU, we’ve delivered a user-focused, engaging digital experience tailored to their strategic goals. At the heart of which is a subscription journey constructed to drive subscriber growth. Thanks to our tight integration with Piano, the site offers a 30-day free trial before transitioning to a hard paywall. With multiple subscription tiers – from individual users to enterprise access – the AMU site is designed to scale with its audience.

The platform also hosts webinars and dynamic data visuals, supporting CRU’s mission to build an active, informed community. Visually, the site aligns with the familiar BCI visual identity, with custom-styled pages like ‘Trends’ and ‘Events & Webinars’ adding polish and purpose to the user experience.

Check out the brand new site here!