Launches

Houston Herald launches Pugpig Bolt-powered app

Missouri’s Houston Herald has launched its mobile app on Bolt, a key step forward in its digital strategy to accelerate subscriber growth.

1st August 2025

Missouri-based local news outlet Houston Herald has launched its brand new mobile app on Bolt, offering a premium, personalised experience to readers. The app marks a key step in their broader digital strategy to increase content views and accelerate subscriber growth.

At the heart of the app is user personalisation. Deploying Bolt’s ‘Feed Customisation’ feature, users are empowered to curate their feeds with the timelines they’d like to view most. A dynamic ‘Events Calendar’ keeps the community connected by letting members explore local happenings, and even submit their own. Plus, the app features their weekly E-paper, rendered in beautifully crisp enhanced PDFs powered by X-Cago.

Thanks to our tight partnership with the WordPress-powered news publishing platform, Newspack, the app comes complete with a host of third-party integrations to ensure a seamless, secure user experience. From smooth sign-ins to real-time push notifications, every detail is crafted for maximum ease.

To boost subscriber growth, the app employs a metered paywall. Readers can enjoy three free articles, then unlock unlimited access to both digital and print editions by subscribing.

Check out the Houston Herald app for yourself on iOS and Android!