Launches

Cyclingnews rolls out Bolt app with real-time race updates

Cyclingnews shifts gears with new mobile app on Pugpig Bolt, complete with real-time race coverage alongside clever engagement features to boost subscriber growth.

Cyclingnews have launched their brand-new mobile app on Pugpig Bolt, offering real-time race updates alongside clever engagement features designed to boost subscriber growth. Part of the wider Future family, it’s one of many Future titles powered by Pugpig including The Week, MoneyWeek and Kiplinger Personal Finance.

Behind the launch is a desire to provide passionate cycling fans with news, live race coverage, interviews, video content, and forums in the most engaging mobile experience possible.

A standout feature of the app is the ‘Live Reports’ timeline, offering real-time updates throughout the racing season. Articles are refreshed as often as needed to keep fans up to speed with the latest developments from the world’s biggest races.

To showcase the value of its premium offering, the app deploys a smart paywall strategy. Readers can enjoy three free articles before being prompted to subscribe for unlimited access. The ‘Member Exclusive’ timeline sits behind a hard paywall, while other content allows users to preview what they can expect as subscribers.

Push notifications further enhance engagement, ensuring cycling fans stay connected to the action as it unfolds.

Check out the Cyclingnews app on iOS and Android!