Launches

Jysk Fynske Medier (JFM) launches 16 titles on Pugpig Bolt

JFM has relaunched 16 titles on Pugpig Bolt, bringing personalisation, seamless audio, podcasts and live sport into a single mobile experience built around daily reader habit.

JFM app launch

Jysk Fynske Medier (JFM), Denmark’s second largest regional media group, has launched 16 titles on Pugpig Bolt, rolling out a refreshed mobile experience for live news, editions, audio and video.

Personalisation sits at the heart of each app – users can curate a personalised news timeline from their followed authors and topics, powered by our Follow functionality. In selected titles, an intuitively designed region picker brings local coverage into the mix for a totally unique, fully tailored app experience.

Readers can choose from a range of engaging story formats. Live sport – including football, basketball and ice hockey – can be streamed directly in-app or Chromecast to a bigger screen. Podcasts and audio are another key engagement driver for the apps –  with a powerful podcast search that lets users browse and play episodes in seconds, and audio available on all articles and digital editions.

For our users, this means a faster, more stable and more intuitive experience. The transition has been completed without most people noticing the change. They feel the improvement and not a disturbance, and that is very important.

Our technology partner Pugpig has been a strong and professional partner all the way.

We stand on a solid digital foundation and continue to evolve the user experience as needs change.

Jesper Rosener
CEO, Jysk Fynske Medier

When it comes to monetisation, JFM now has more room to grow. Ad-free subscriptions sit alongside advertising in video and between editions, opening up more flexible revenue choices as their app strategy continues to evolve.

JFM were able to launch 16 premium, native apps seamlessly – a great example of our Multi-App Manager in action. Publishers can build, iterate on and launch large numbers of apps from one central hub, allowing new features, design changes and fixes to be rolled out across all titles at once.

The apps are an exciting next step in JFM’s digital growth – deeply engaging and built to drive daily habit

Take a look at one of the JFM’s biggest titles, Fyens Stiftstidende, on Android or iOS.


All titles relaunched on Pugpig Bolt