PUGPIG MEDIA
APP REPORT 2026
Our 2026 Media App Report is here. Packed with benchmarks and insights from 140 media brands and 440+ live apps, it’s an essential read for any publisher serious about sharpening their app strategy.
In a fast-moving media landscape, the report shows what’s driving frequency, where audience habits are changing and how apps are helping media brands build more direct relationships with their readers.
What’s in the report:
- Benchmark data: Performance data covering engagement, retention, features and user behaviour.
- Publisher survey: Perspectives from publishers across our network on their priorities, challenges and strategic focus.
- Engagement insights: What’s driving sessions and time spent, and what sets games, audio and video users apart.
Summary
The Media App Report delivers the latest industry benchmarks, giving you a clear sense of how your apps are performing and what you could achieve if you follow the lead of our top-performing publishers.
You’ll also find practical insights on how media brands are using apps to drive reader engagement, retention and ultimately, revenue, including:
- What separates high-performing apps from the rest
- What publishers are prioritising in 2026 and what’s holding them back
- What you can do to make your apps work better for you
In a year where AI is taking hold across the industry, this report gives you the benchmarks and insight to understand exactly where you stand and what to focus on next.