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The Media Collective on Retention Economics

The Media Collective is a community for leaders in the media industry founded by Pugpig, Manifesto Growth Architects, In Digital and Piano. Get your copy of our take on Retention Economics.


Retention should be a top priority for publishers. After all, it costs less to keep a customer than to attract a new one. The Media Collective’s take on Retention Economics gives you the tools you need to reframe your approach to retention to focus on building long term value for your existing audiences and maximise customer lifetime value.

Discover the strategies needed to increase audience lifetime value by focusing on nurturing relationships, not just acquiring new subscribers & reducing churn.

We also share the key principles of relationship management and how engagement objectives differ by audience cohort. Plus, we look at why it’s so important to get your whole organisation around the concept of relationship management.

We hope this helps you boost retention, recurring revenue, and audience value.