Today we celebrated bringing How to Spend it from the FT onto the Pugpig Publish platform. The app brings together the monthly magazine showcasing some of the most beautiful objects that money can buy alongside a live feed of content from the HTSI website. This allows the FT team to bring their readers into the app on a daily basis and offer their advertisers deeper engagement than they can offer on any other platform. Editions are created thanks to a simple feed from the FT’s own content management system meaning there’s no extra work for the HTSI team – the app just runs itself.
In the coming weeks, ads supplied by MOOBKI will be integrated to run alongside the DFP ads that already allow for tailored campaigns to run across the book.
Download the app now on iOS here.