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Building a Subscription Business Masterclass 4 recording

General Manager (UK) Tim Rowell and Senior Strategist (EMEA) Matthew Harrison of Piano take us through how to segment audiences, match your user needs and then deploy the right tactics and messages to these audience segments. The presentation includes several benchmarking statistics across the publishing industry.

1st July 2020

Building a Subscription Business Masterclass 4

The fourth masterclass of our Building a Subscription masterclass series – How to define a customer messaging strategy, hosted by Piano and in partnership with Manifesto Growth Architects and Pugpig is now available online to view.

General Manager (UK) Tim Rowell and Senior Strategist (EMEA) Matthew Harrison of Piano take us through how to segment audiences, match your user needs and then deploy the right tactics and messages to these audience segments. The presentation includes several benchmarking statistics across the publishing industry as well as tactical examples of best in practice messages aimed at delivering conversion throughout the user journey.

The masterclass is available to watch online here.

Sign up to join the rest of our masterclass series here and get in touch to ask any questions or be added to our mailing list.

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