Thought Leadership

Tech Talk – How Pugpig and Piano work together to drive engagement and subscriptions

Download our presentation to learn more about our technology integration and how it benefits publishers.

11th May 2021

Driving audience engagement and presenting the right messages, offers and prices to acquire and retain subscribers at the right time is no small task. That’s where technology is here to help! We’re doing a deep dive into the ways in which our digital publishing platform, Pugpig, and the digital business platform, Piano, worth together to drive engagement and subscriptions. Regardless of your existing technology platform, this session can help to spark ideas and learnings from case studies of other media organisations. Plus, we will answer that most poignant of questions – can pugs really play piano?

In this session Jon Marks, CTO of Pugpig and Rupert Knowles, GM UK of Piano will discuss:

Our technology partnership and how it benefits publishers
Case studies of digital publishers and the ways in which they are engaging and converting their audiences of readers and members.
A behind-the-scenes tour of the back-end mechanics of how publishers use the platforms
The future of audience development strategies within apps

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