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Webinar: The Boston Globe’s Formula for 3x Higher Push Engagement & Winning Personalisation Strategies

Join us on Thursday 3rd April to learn how The Boston Globe tripled engagement with push notifications and winning personalisation strategies from Airship.

20th March 2025

📅 Date: Thursday 3rd April
⏰ Time: 16:00 BST | 11:00 EDT
📍 Location: Webinar link upon registration

Want to know how The Boston Globe tripled engagement with push notifications? Join Pugpig, Airship and The Boston Globe for a webinar uncovering their winning formula plus how smart push notification strategies can transform user engagement. We’ll be diving into proven tactics for securing opt-ins, delivering relevant messages, and optimising engagement to drive real results.

What you’ll learn:

✅ The Boston Globe will be sharing exactly how they increased push engagement by 3x

✅ The power of onboarding: How early engagement can boosts opt-ins by 40%
✅ Personalisation strategies: Using segmentation & zero-party data for more relevant messaging
✅ Optimising for success: Key KPIs, A/B testing, and industry benchmarks to measure performance

Speakers:

🎙️ Leah Becerra – former Senior Digital Editor, The Boston Globe
🎙️ Kevin Anderson – App Strategy & Industry Insights Director, Pugpig
🎙️ Sandra Wroe – Senior Product Marketing Manager, Airship

In the meantime, check out:

We hope to see you there!

Team Pugpig