Newsletter

Apps are a great way to drive engagement with an audience and are creating both new revenue opportunities and breathing life back into old ones.

Although social media referrals have declined, we highlight the ways that publishers could and should be using platforms to achieve their own goals.

Publishers' events and high-end experiences are offering sponsors opportunities that platforms can't.

Publishers are rebuilding their destination strategy, and to do so, they need to invest in distribution to win the attention of audiences.

In the face of declining audiences, publishers are finding opportunities to earn higher returns from communities, their most engaged audiences.

Publishers' strategies are focused on increasing engagement. We summarise the increasingly sophisticated ways that they are measuring it.

Getting content discovered is becoming harder than ever. We discuss how publishers need to retool their audience acquisition efforts.

We summarise simple experiments and changes to your registration and subscription user journeys that can boost your results.

A new report from Pugpig and the Media Collective highlights how publishers can increase retention and revenue, even for lightly engaged audiences.

Rapid changes in the publishing industry mean that the ability to use experiments to deliver innovation has never been more important.

We review the range of ways that apps can contribute to higher average revenue per user including acquiring new paying users.

We review the range of ways that apps can contribute to higher average revenue per user including acquiring new paying users.

Community can be grounded in a place or an interest, and we review how publisher DC Thomson is using community to drive its growth.

Data shows that it's more difficult to convert mobile users to members or subscribers. We explain how and why it's worth the effort.

A new WAN-IFRA report provides nine case studies of how publishers have developed their operational and organisational data super-powers.

We cover how you can leverage the lessons The Hindu Group has learned in its data-driven digital subscriptions journey.

There are lessons in Blendle's missteps for publishers that can make your subscription and product strategy stronger.

Fortune's Chief Customer Officer discusses diversity, cross-functional teams, measuring what matters and focusing on engagement over growth.

Publishers need to learn from missed opportunities with disruptors in the past to meet the challenges of AI, Stuff's Sinead Boucher says.

Research from Airship reinforces how important it is to engage people with your app after they download it. We tell you how.

This week we take a look at the three step approach adopted by The Washington Post

We look at what the results of an American Press Institute study into younger people's propensity to pay for news means for publishers.

Apple is rolling out more privacy changes in its latest iOS macOS updates. Find out how this will affect your analytics.

After the years of media unbundling, publishers are creating bundles that are driving loyalty and growing incremental revenue.

Young people in Norway find news subscriptions a pain. Find out what their pain points mean for your publishing business.

Remember last week when we said that we needed more data to call peak subscription? The Reuters Institute has some data about that.

We discuss how to meet the challenge of balancing reader revenue with other sources of income for publishers.

Germany's Die Zeit discuss thow they developed their strategy to convert and retain trial subscribers.

The end of the Platform Era provides an important lesson for publishers that they can't rely on the strategies of others for their success.

What happens when you launch a product and users find it confusing? Amedia shows how to iterate until you get it right.

Research from the US has found that a focus on pageviews may actually hurt your subscription strategy.

Sanoma Media Finland grew readership and subscribers by developing new editorial planning metrics.

AI technologies present opportunities and threats for publishers, and we look at how media leaders can respond.

The shuttering of Buzzfeed News isn't a sign of hurt across the industry. Look to other publishers on how to succeed as the digital media market changes.

Registration is a great tool to get to know your users, and we highlight tips from Poool on how it supports UX and your subscription strategy.

Find out the ways that the Daily Beast is converting unknown users to known users and maximising the revenue from the 'great middle' of their audience.

A local newsletter network and a traditional publisher that revamped its model are bringing hope for renewal in local media.

How you can use unifying goals, data and audience research to build products and media brands that stand out in a noisy media landscape.

Good keywords are only one aspect of an SEO strategy. We review how to manage your crawl budget to keep your content high in search rankings.

Find out why publishers have found out that less data can be more powerful and how publishers are distilling data to find insights.

Google is testing new subscriptions options for publishers, and we review how magazine editors are re-imagining their brands for the future.

We review how publishers can employ multiple gating strategies to capture more value from all of their customer segments.

Multi-dimensional personas are being used to improve media product development and could be used to improve AI recommendations.

Convention often trumps innovation, but INMA showed how a Norwegian newspaper countered their newsy impulses to build an app popular with younger audiences.

Do you think you're audience focused? Two new reports will show you how to go deeper with audiences to drive subscription growth.

At a future of publishing conference, we laid out an audience-focused product development process that can accelerate digital transformation.

Using the Reuters Institute's crystal ball, we look at what publishing leaders are expecting in 2023 including their business, platform and product plans.

Using the Reuters Institute's crystal ball, we look at what publishing leaders are expecting in 2023 including their business, platform and product plans.

Want to diversify revenue? The Dear Media podcast network has a winning formula of leveraging the brands of female influencers.

A look back and a look forward to 2023: How to prepare for changes in social media and search by digging deeper into user needs.

This week, we look at changes Apple is considering to open up its app store to respond to new regulations in Europe and elsewhere.

This week, we are proud to release our second annual State of the Digital Publishing Market report, which is chock full of data and insights on what is driving success in digital publishing.

This week, we cover how to mitigate risks in launching your subscription strategy and an example of a successful, intentional off-platform strategy.

Ahead of our State of the Digital Publishing Market report, we look at how publishers are using personalisation to increase engagement with audiences.

Product management playbooks galore feature in this edition of the Bulletin that have delivered 54% digital circulation growth for SPH and 25 m content views for a four-month-old fashion start-up.

Subscriptions and first-party data are allowing Bloomberg to remake their relationship with advertisers. Could it do the same for you?

This week we look at whether publishers have gone overboard with newsletters and push notifications and how to use A/B testing to drive your success.

Publishers are hungry for first-party data. We review tactics they are using in addition to registration to entice audiences to share their information.

This week, we highlight case studies of how audio has grown audiences, engagement and revenue at Tortoise and the Washington Post.

This week, we highlight how to engage audiences using SMS and Esther Kezia Thorpe's challenge to get real about podcast numbers.

This week, we look at how publishers are balancing paid content and advertising strategies and how product thinking can make your publication indispensable.

This week, we look at a range of experiments in publishers' ever-evolving revenue bundle with examples from Hearst, The New York Times and The Atlantic.

This week, we highlight an INMA report on how publishers can engage Gen Z, which is mobile-first, craves authenticity and is turned off by crisis reporting.

In this week's bulletin, we highlight a discussion about what will make a successful subscription strategy going into tougher economic times.

In this week's bulletin, we highlight a review of media companies' constant experimentation with their subscription pages.

In this week's bulletin, we review Aftenposten's sophisticated retention strategy that includes age-based segmentation and subscription sharing.

In this week's bulletin, Juan Señor says that after the pandemic created a golden age for subscriptions that the focus now must shift to retention.

In this week's bulletin, we review data.ai's research that finds that mobile use is still growing after pandemic re-openings around the world. How can publishers benefit?

In this week's Pugpig media bulletin, we review Mather's quarterly report for new revenue opportunities and how SCMP's data proved its visual journalism engaged audiences.

In this week's Pugpig media intelligence outlook, we look at how to engage 'sleeper subscribers' and how to remove Apple as the subscriptions middle man.

In the inaugural edition of the Pugpig Media Bulletin, we look at revenue experiments in regional media in the US and UK, the 'user needs' model for content products and how to use data to support the digital transformation of your news or media business.

With any luck, you’ve spent a decent portion of the last month either reposing in a deckchair with the sun on your face and a cool drink by your side or halfway up a mountain with a rucksack on your back and a sense of adventure in your heart. And now that you’re firmly back […]