Case Studies | American City Business Journals
The US business publisher is investing in apps to build a better user experience for their most loyal readers. Using our brand new Pugpig App Manager tool, we were able to build and submit all 40 apps in record time.
ACBJ is the largest publisher of metropolitan business newsweeklies in the US, reaching over 1.3 million readers across the nation each week. It provides in-depth coverage of local business news as well as breaking news and a range of insightful topics for business leaders.
We migrated all titles from their previous app platform (MAZ), focusing on building out styles for one publication which were then signed off by the ACBJ team. Our teams then collaborated to gather the information for the other 39 app builds.
We built and submitted all apps in just four months thanks to our brand new Pugpig Multi App Management tool. This allows us to drastically reduce build and submission times for multiple apps using the same layout and integrations and automatically submit them.
The app features ‘newsletter’ menu item which was built specifically to drive sign ups and eventually host all newsletter content in-app. Newsletter content is one of their most engaged-with content formats across all publications.
The apps feature out-of-the-box timelines which sit alongside the newsletter section and digital editions. These surface the latest news as well as upcoming in-person and virtual events for business leaders.
All 40 apps use Pushly for their push notifications, which integrates seamlessly with Bolt. Through the Pushly plugin, ACBJ can use push notifications effortlessly alongside the rest of their marketing.
The apps now have brand new search ability to improve discoverability on content within the apps. The search was built using Bolt’s powerful off-the-shelf search functionality which is powered by AWS.
“As with any transition, we faced quite a challenge managing the rebuild of 40 Local Market Apps. The Pugpig team and their leadership worked with us each week to accomplish our goals and achieve launch KPIs. I’m excited to say we did just that. We met all goals and have outlined a roadmap for the next few months to take our apps to even greater heights.”
Josh Roten
Senior Director of Commerce & On-Site Marketing, American City Business Journals
News media
Team Pugpig worked extensively with this iconic news journal to beautifully replicate the look and feel of its premium magazine into their app. As well as digital editions, the app showcases podcasts and editorially-curated content in true The Spectator style.
12 monthly sessions per user, on average
4.8/5 rating on App Store
In the top 25 apps in ‘Magazines’ in App Store
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Euromoney’s BCA Research app is a great example of the incredible range of customisation possible on the Bolt platform. From highly curated dynamic timelines to optimising their research reports for mobile, the work of our Professional Services team has been instrumental in improving the Bolt product as a whole, with some of these features now available for all Bolt customers.
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Pugpig’s dmg media portfolio also includes The Knowledge and New Scientist. All three titles use the Bolt platform to deliver highly engaging, trusted content to thousands of loyal customers around the globe, 24 hours a day, seven days a week.
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From Daily Mirror to OK! Magazine, 25 of Reach’s most influential brands are powered by Pugpig Bolt.