Case Studies | dmg media
Pugpig's dmg media portfolio also includes The Knowledge and New Scientist. All three titles use the Bolt platform to deliver highly engaging, trusted content to thousands of loyal customers around the globe, 24 hours a day, seven days a week.
Since becoming a standalone news platform in 2016, inews has been delivering news in an easy, digestible format to cater for time-poor readers. As well as trusted news coverage and fact checks, it also publishes opinion pieces amongst money, travel, business and sports news.
Opinion pieces are a key component of the iNews editorial strategy, so it was important for these to be a key focal point in the app’s live news feed. We used visual skyline carousels comprised of an image and headline to make them a standout element of the timeline.
We carried out custom article card design work on live reporting/developing news stories so it’s as easy as possible for readers to stay up-to-date on the latest breaking news. The eye-catching design makes them stand out against standard articles.
The inews app uses our Puzzler integration to easily build an addictive puzzles section to drive engagement. It’s reachable from the bottom nav, features today’s puzzles and looks back at the past week’s puzzles using our timeline navigation.
The inews app has proved deeply engaging for users, as they view an average of 16 screens per visit. This really is a great demonstration of how blending live news and digital editions can be a huge win for your engagement levels.
Team Pugpig carried out a fair bit of CSS work to ensure the inews colours, styling and branding were spot on across the app. Colours, borders and card configurations effortlessly differentiate between sections.
The team at inews know their readers love to listen to news stories on the go, so wanted to make this a standout feature of the app build. Thanks to our integration with Amazon Polly, every story is available as audio as well as text.
News media
The Baltimore Banner app truly captures the essence of a premium local news app. It uses our domain linking feature so links from newsletters, social or inline open seamlessly in-app.
8 week project turnaround
Screen views increasing month on month since launch
4.8/5 App Store rating
News media
From Daily Mirror to OK! Magazine, 25 of Reach’s most influential brands are powered by Pugpig Bolt.
News media
As Australia’s trusted voice, ACM have launched 14 titles with Pugpig including The Canberra Times and Western Advocate. Readers enjoy local and international news across user-friendly digital editions and live content feeds.
News media
The Economist is one of the world’s most innovative news brands, and their mobile app holds a strong 4.9/5 rating on the App Store from over 130,000 reviews. As well as a curation of the best of their journalism, the app includes a weekly digital edition available to read or listen on the go.