NEWS
The latest news from Pugpig
Get the lowdown on what’s happening in the world of Pugpig, from product updates and launches to tips on making the most of our platform. Find out about upcoming events and hear our thoughts on the latest industry news.
Reports
The art of the nudge: Perfecting push in 2025
State of the Mobile Publishing Market
Retention Economics
Launches
Source Media launches membership-driven app on Pugpig Bolt
Source Media has launched The Source Local News, a membership-driven mobile app on Pugpig Bolt designed to improve login journeys, build reader habits and support subscription growth across its digital titles. This launch is the latest delivered through our partnership with Newspack, making it easier and more affordable for local publishers to build native mobile apps.
Launches
Good Housekeeping Kitchen recipe app launches on Pugpig Bolt
The Good Housekeeping Kitchen app is the new home for swipeable inspiration, clever search and curated recipe collections on mobile.
Launches
Reason Magazine launches new mobile app on Pugpig Bolt
Reason Magazine has launched a new mobile app on Pugpig Bolt, delivering its journalism through a premium experience that puts personalisation and access at the centre.
Launches
Newspapers of New England launch five titles on Pugpig Bolt, thanks to our partnership with Newspack
Five Newspapers of New England titles have launched on Pugpig Bolt, delivering trusted local journalism via a premium mobile experience.
Newsletter
Pugpig Customer Summit 2025: How publishers are responding to search disruption
A shift from scale to depth, powered by apps, memberships and better user experiences, is defining the next chapter for news publishers.
Newsletter
How Finansavisen personalised their homepage to strengthen engagement and subscription growth
Finansavisen’s data-led homepage redesign shows how tailoring to distinct audience segments can lift engagement, subscription conversions and editorial efficiency.
Newsletter
AI’s real value lies not in replacing humans but in amplifying them
Lessons from WAN-IFRA’s AI Forum
Newsletter
How off-platform audio and video can fuel revenue & subscriptions
Lessons from Newsday’s YouTube revamp
News
News
Vertical video in publisher apps: early data and lessons learned
As more publishers experiment with vertical video inside their apps, early data is starting to emerge. We look at customer insights, real usage patterns and industry trends to understand where vertical video is adding value, and how publishers should think about rolling it out.
News
“We can’t hold back the tide of this technology, but we can build resilience” – David Buttle on engaging audiences in the age of AI
Key takeaways from David Buttle’s session ‘Reaching & Engaging Audiences in the age of AI’ at the Pugpig Customer Summit 2025
News
What publishers can learn from The Independent’s Bulletin app
James Martin from The Independent shared the strategy behind Bulletin, a new short-form, audio-led, AI-supported news app built for time-poor users. The thinking behind it offers clear takeaways for publishers navigating changing habits and user behaviour.
News
Bringing vertical video to Bolt
Vertical video in Pugpig Bolt gives publishers a powerful way to showcase short-form content inside their own app. Built to feel as smooth as TikTok and Reels, Bolt’s vertical video tabs help you extend the value of video you’re already creating, drive deeper engagement and keep audiences on platforms you control.