Launches
Engelsberg Ideas launches dedicated app on Pugpig Bolt
Engelsberg Ideas has launched its new mobile app on Pugpig Bolt, creating a fully-owned space for readers to explore its essays, podcasts and long-form ideas on mobile.
NEWS
The latest news from Pugpig
Get the lowdown on what’s happening in the world of Pugpig, from product updates and launches to tips on making the most of our platform. Find out about upcoming events and hear our thoughts on the latest industry news.
Launches
The Bulwark launches its brand new, dedicated mobile app on Pugpig Bolt
The Bulwark has launched a dedicated mobile app on Pugpig Bolt, giving its growing Substack audience a fully branded place to read, watch and listen. Articles, podcasts, video and commenting now live together in one focused experience, designed to build daily habit.
Launches
Jysk Fynske Medier (JFM) launches 16 titles on Pugpig Bolt
JFM has launched 16 titles on Pugpig Bolt, bringing personalisation, seamless audio, podcasts and live sport into a single mobile experience built around daily reader habit.
Launches
Source Media launches membership-driven app on Pugpig Bolt
Source Media has launched The Source Local News, a membership-driven mobile app on Pugpig Bolt designed to improve login journeys, build reader habits and support subscription growth across its digital titles. This launch is the latest delivered through our partnership with Newspack, making it easier and more affordable for local publishers to build native mobile apps.
Newsletter
How vertical has evolved from snackable clips to dense, owned experiences
Vertical video has evolved from a social-first experiment into a core publisher product, with publishers like The Economist using it inside owned apps to deliver deeper journalism, boost engagement and strengthen subscriber relationships.
Newsletter
Text-to-speech in publisher apps has shifted from a nice-to-have to a habit-builder
In-app audio is evolving from a fringe experiment into a core publisher tool – helping news apps boost engagement, build daily listening habits and extend the reach of journalism without the overhead of traditional audio production.
Newsletter
News in the Digital Age showed a generational shift in user behaviour that makes the status quo unsustainable for publishers.
AI is being used to protect journalists’ time, double down on distinctive reporting and rebuild direct relationships through apps, registration and new formats.
Newsletter
How to design a KPI framework that prevents unintended trade-offs
Katie Ruane from Mather Economics explains why siloed optimisation creates short-term wins and delayed trade-offs, and how connecting web, app, onboarding, paywalls, pricing, and retention makes performance clearer and growth more durable.
News
News
Pugpig Bolt February 2026 updates: Two-stage paywalls, feature-rich web audio and vertical video tabs
The latest updates to our mobile app platform focus on turning more anonymous readers into registered users and subscribers, and making audio and video easier to find and use across your apps. Here’s what we’ve been working on.
News
The future of the Pugpig app platform: What’s changing, why it matters, and what’s coming next
Our 2026 roadmap sets out how Bolt, our mobile app platform, is evolving across personalisation, audio, video, monetisation and experimentation, with a clear focus on habit, flexibility and long-term control for publishers.
News
Vertical video in publisher apps: Early data and lessons learned
As more publishers experiment with vertical video inside their apps, early data is starting to emerge. We look at customer insights, real usage patterns and industry trends to understand where vertical video is adding value, and how publishers should think about rolling it out.
News
“We can’t hold back the tide of this technology, but we can build resilience” – David Buttle on engaging audiences in the age of AI
Key takeaways from David Buttle’s session ‘Reaching & Engaging Audiences in the age of AI’ at the Pugpig Customer Summit 2025
Reports
Pugpig Media App Report 2025
The art of the nudge: Perfecting push in 2025
State of the Mobile Publishing Market
