Condé Nast have launched a brand new app for GQ in France, powered by Pugpig Bolt. This “ultimate style guide” app goes way beyond a traditional digital edition, providing paying subscribers with exclusive daily content along with a host of extra benefits, ranging from meditation sessions, ‘In the Zone’ podcasts with professional athletes, video interviews with celebrities and much more.
The app aims to engage readers on a daily basis, completely changing the dynamic of a traditional monthly product. It also opens up new revenue streams for GQ via shoppable content in the Style section. Last but not least the monthly edition is also neatly bundled into the app, giving the most loyal GQ readers access to everything they love about the brand in a single place.