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Launches

DC Thomson’s two biggest news brands, The Press & Journal and The Courier, launch on Pugpig Bolt

DC Thomson has launched their two biggest news titles on Pugpig Bolt – The Press & Journal and The Courier. Read on to find out more.

DC Thomson launches two mobile apps on Bolt

The Scottish media brand, DC Thomson, has launched their two biggest news titles on Pugpig Bolt – The Press & Journal and The Courier.

Having recently invested in building out a well-rounded digital subscription offering for their news brands, the DC Thomson team wanted a premium news app to be front and centre of their subscription strategy for their two leading news brands. 

The apps, which use Bolt’s off-the-shelf Piano, Puzzler and OneTrust integrations, pull through live content, breaking news, podcasts, interactive puzzles and daily digital editions to offer unparalleled engagement. 

Personalisation

Users can personalise their app by choosing which category timelines they want in the app (eg. sport, business, property) and what order they appear in. They can also use the editions selector to choose the relevant newspaper depending on their region. 

Driving subscriptions in the apps

The apps use Bolt’s built-in paywall functionality to restrict content for unsubscribed users and offer tiered subscriptions. The web pack subscription includes unlimited access to all articles, podcasts and puzzles as well as subscriber-only events and personalised newsletters. Users can choose the next tier up to get all that plus unlimited access to the daily edition. 

The apps are now live in both app stores – check out The Press & Journal on iOS or Android. Keep your eyes peeled – we’ll be launching four more DC Thomson news titles in the coming weeks – Evening Express, Evening Telegraph, The Sunday Post, and The People’s Friend.