Case Studies | Condé Nast
The biggest name in consumer magazines moved every title across the UK, USA, Spain, France, Germany and Taiwan to Pugpig and significantly improved their digital edition portfolio.
Condé Nast is home to some of the world’s most influential media brands, from GQ to The New Yorker. Founded in 1909, it has today become a benchmark of publishing quality and has a global footprint of more than 1 billion consumers across print, digital and social.
From ready-made pages from Adobe CQ to a JSON feed straight into our CMS and pulling PDFs into XML files, we integrated with Condé Nast’s various workflows to make sure they spent the least effort getting the best possible results.
Alongside the Condé Nast team, we built and designed a range of custom modules to easily facilitate and manage their existing processes. For other cases, we simply plugged into our off the shelf services for the ultimate efficiency.
Moving forward, we’re working with Condé Nast in the US, UK and beyond on a range of mobile app and website projects to help grow their subscriptions across the globe. There are lots of exciting things coming up – watch this space!
Against a ticking time bomb and under a global deal with Advance Publications, we got all titles up and running before their existing service was withdrawn. This avoided any disruption and significantly improved the quality of their digital edition portfolio.
One of Condé Nast’s apps, The New Yorker, runs on a completely automated editorial process, seamlessly integrated with their existing New Yorker Today app. All other US titles flow straight from the existing processes previously set up with Adobe.
That’s Condé Nast’s entire portfolio across some of their leading markets from the US to Spain, France and Russia. Titles across both Bolt and Archive products include GQ, Vogue, Vanity Fair, The New Yorker and Glamour – all powered by Pugpig.
I have complete confidence in Pugpig’s ability to deliver – there is no project too small or too big! I love their experimental nature, can do attitude, and just having them around as a sounding board. We have accomplished a huge amount for our customers with their help.
Kate Bird
VP, Global Consumer Revenue, Conde Nast
Consumer media
Trusted, impartial news and a source for inspiration, New Scientist created their flagship digital product to appeal to existing customers and attract new, younger audiences.
Subscribers increased 10-15% since launch
Almost 10 minute average session duration
4.7/5 rating on both app stores
Consumer media
Good Housekeeping, Cosmopolitan, Prima and Men’s Health are just some of the Hearst titles that migrated to Pugpig back in 2017. We’ve worked closely with the legendary magazine publisher ever since, powering their entire portfolio of digital editions.
Consumer media
The leading forum for serious discussion of American foreign policy joined Pugpig in 2018 with a multimedia-focused refresh in 2022. Since then, their in-app audio plays have skyrocketed by over 220% and their app store ranking has improved dramatically.
39% increase in screen views
In-app listening has more than doubled
4.9/5 rating on Google Play Store
Consumer media
The UK’s favourite motor sport racing title built a highly engaged and loyal digital subscriber audience far beyond that of their monthly print magazine. The app is seamlessly integrated with Apple News to increase visibility among new audiences too.
80% trial-to-paid conversion rate4.8/5 App Store rating
Mix of free and premium content