Case Studies | Foreign Affairs
The leading forum for serious discussion of American foreign policy joined Pugpig in 2018 with a multimedia-focused refresh in 2022. Since then, their in-app audio plays have skyrocketed by over 220% and their app store ranking has improved dramatically.
Foreign Affairs is the leading bi-monthly magazine for in-depth analysis and debate of foreign policy, international affairs and geopolitics. Team Pugpig revamped and relaunched their mobile app over five weeks in the summer of 2022. Here’s a little more insight into what we did…
Before migrating, the Foreign Affairs app was built solely for digital editions. Once on Bolt, their mobile app supported lots more additional content from across their portfolio and a whole range of new features including dark mode.
Thanks to its integration with mobile app experience platform, Airship, The Foreign Affairs app uses highly effective in-app messages to promote its latest digital edition and drive further engagement and time spent in app.
The Foreign Affairs team were keen to surface events in the app relaunch. We built a custom events tab timeline accessible in the app’s nav where they could showcase webcasts of all their past events.
Not only did in-app listening more than double, but in-app plays increased by a huge 224%. Foreign Affairs’ biggest objective of the relaunch was to improve their in-app audio experience, and Director of Digital Analytics and Audience Development, Carlos A. Morales says they “passed with flying colours.”
Since relaunching, Foreign Affairs saw huge increases in both visits (+69%) and screen views (+39%). This huge boost in engagement goes hand in hand with the increase in in-app listening and improved video offering, and demonstrates the power of diversifying your content beyond written articles.
And the relaunch successes don’t stop there… the app also accumulated over 1,000 new reviews – 20% of all reviews since it first launched back in 2017. The app currently holds a rating of 4.9/5 and 4.8/5 on the Google Play Store and the iOS App Store respectively.
Consumer media
Trusted, impartial news and a source for inspiration, New Scientist created their flagship digital product to appeal to existing customers and attract new, younger audiences.
Subscribers increased 10-15% since launch
Almost 10 minute average session duration
4.7/5 rating on both app stores
Consumer media
The biggest name in consumer magazines moved every title across the UK, USA, Spain, France, Germany and Taiwan to Pugpig and significantly improved their digital edition portfolio.
Migration of all titles in just a few months
GQ, Vogue, Architectural Digest and Glamour amongst Pugpig Bolt apps
3 websites powered by Pugpig Site
Consumer media
Good Housekeeping, Cosmopolitan, Prima and Men’s Health are just some of the Hearst titles that migrated to Pugpig back in 2017. We’ve worked closely with the legendary magazine publisher ever since, powering their entire portfolio of digital editions.
Consumer media
The UK’s favourite motor sport racing title built a highly engaged and loyal digital subscriber audience far beyond that of their monthly print magazine. The app is seamlessly integrated with Apple News to increase visibility among new audiences too.
80% trial-to-paid conversion rate4.8/5 App Store rating
Mix of free and premium content