Case Studies | Motor Sport Magazine
The UK's favourite motor sport racing title built a highly engaged and loyal digital subscriber audience far beyond that of their monthly print magazine. The app is seamlessly integrated with Apple News to increase visibility among new audiences too.
Motor Sport has been the go-to place for motor racing fans for almost a century. As well as award-winning podcasts they also publish news and insight on all things F1, MotoGP, sports cars, historic motor sport and more.
From livestreams, push notifications, video, galleries and competitions to interactive covers and exclusive content, digital readers enjoy an enhanced mobile-first version of the monthly publication.
The app utilises a mix of daily free and premium content to promote engagement and drive subscriptions. It’s the place to go for all things motorsport.
All content is seamlessly integrated with Apple News, making Motor Sport Magazine available to a huge new audience and substantially increasing the subscription funnel.
Through a free trial offer and newsletter deeplinks to the app, Motor Sport saw an 80% conversion rate from free trial users to paid subscribers.
The Motor Sport app has hundreds of five star reviews on the App Store, with users particularly enjoying access to older magazines, latest news section and video content.
“Pugpig’s software has allowed us as a business to streamline the design and production process of the digital edition, giving us more time to develop new digital products. The team is a pleasure to work with, their support staff are always at hand and they are always open to suggestions to help improve the product.”
Zamir Walimohamed
Head of Digital, Marketing, Subscriptions, Motor Sport Magazine
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39% increase in screen views
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4.9/5 rating on Google Play Store