Skip to main content

Case Studies | Motor Sport Magazine

Motor Sport's mobile app uses Apple News integration

The UK's favourite motor sport racing title built a highly engaged and loyal digital subscriber audience far beyond that of their monthly print magazine. The app is seamlessly integrated with Apple News to increase visibility among new audiences too.

Motor Sport Magazine mobile app

About Motor Sport

Motor Sport has been the go-to place for motor racing fans for almost a century. As well as award-winning podcasts they also publish news and insight on all things F1, MotoGP, sports cars, historic motor sport and more.

The main objectives

  • Rethink and develop a multi-platform strategy to extend and engage their audience.
  • Tap into new audiences they wouldn’t have otherwise reached

What we did

The app uses all of our platform features

From livestreams, push notifications, video, galleries and competitions to interactive covers and exclusive content, digital readers enjoy an enhanced mobile-first version of the monthly publication.

A mix of free and premium content

The app utilises a mix of daily free and premium content to promote engagement and drive subscriptions. It’s the place to go for all things motorsport.

Seamless Apple News integration

All content is seamlessly integrated with Apple News, making Motor Sport Magazine available to a huge new audience and substantially increasing the subscription funnel.

The results

Add users icon

80% trial-to-paid conversion rate

Through a free trial offer and newsletter deeplinks to the app, Motor Sport saw an 80% conversion rate from free trial users to paid subscribers.

Star icon

4.8/5 rating in the App Store

The Motor Sport app has hundreds of five star reviews on the App Store, with users particularly enjoying access to older magazines, latest news section and video content.

“Team Pugpig is a pleasure to work with and their support staff are always at hand.”

Testimonial Author Image

“Pugpig’s software has allowed us as a business to streamline the design and production process of the digital edition, giving us more time to develop new digital products. The team is a pleasure to work with, their support staff are always at hand and they are always open to suggestions to help improve the product.”

Zamir Walimohamed
Head of Digital, Marketing, Subscriptions, Motor Sport Magazine

More from our customers