Case Studies | The Pink Un
With over 48 monthly sessions per user, The Pink Un uses Pugpig to monetise their most popular content across audio and video and provide extra value for their dedicated team of followers.
The Pink Un is the ultimate resource for Norwich City football fans. It began as part of two Archant titles – the Eastern Daily Press and Norwich Evening News and covers Norwich City FC latest news, match analysis and more. The Pink Un team haven’t looked back since launching their app with Pugpig Bolt, which is currently the most engaged mobile app on our entire platform.
The project had great buy in across different departments – it was driven by tech and product, and also had significant input from the editorial team which made it hugely successful. Team Pugpig set up focused workshops with the editorial team to help them guide UX decisions in the app.
The Pink Un’s app makes great use of our rich list of integrations to give their users the best experience for watching sports. The app supports live streaming with the YouTube Live integration and also user comments thanks to its integration with our partner Coral.
With more than one monthly session per user per day, The Pink Un’s app is the most engaged app on our entire platform. This, plus the surge in digital subscriptions and great retention amongst existing users indicates a hugely successful mobile app for The Pink Un.
And it’s not just new audiences who love the app – their existing readers were impressed with it too. So far, the app has seen consistent month-over-month subscriber growth with extremely low churn – a testament to the premium quality, relevance and variety of in-app content.
Since launching their app on Bolt, The Pink Un saw a huge boost in digital subscriptions which opened up a brand new revenue stream for them. Their initial subscriptions volume target was achieved within just three months of launch, which was well ahead of the projected schedule.
Consumer media
Trusted, impartial news and a source for inspiration, New Scientist created their flagship digital product to appeal to existing customers and attract new, younger audiences.
Subscribers increased 10-15% since launch
Almost 10 minute average session duration
4.7/5 rating on both app stores
Consumer media
The biggest name in consumer magazines moved every title across the UK, USA, Spain, France, Germany and Taiwan to Pugpig and significantly improved their digital edition portfolio.
Migration of all titles in just a few months
GQ, Vogue, Architectural Digest and Glamour amongst Pugpig Bolt apps
3 websites powered by Pugpig Site
Consumer media
Good Housekeeping, Cosmopolitan, Prima and Men’s Health are just some of the Hearst titles that migrated to Pugpig back in 2017. We’ve worked closely with the legendary magazine publisher ever since, powering their entire portfolio of digital editions.
Consumer media
The leading forum for serious discussion of American foreign policy joined Pugpig in 2018 with a multimedia-focused refresh in 2022. Since then, their in-app audio plays have skyrocketed by over 220% and their app store ranking has improved dramatically.
39% increase in screen views
In-app listening has more than doubled
4.9/5 rating on Google Play Store