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The New European launches on Pugpig Site

The New European Pugpig SIte

The New European weekly newspaper has launched their new website on Pugpig Site. Team Pugpig worked closely with the team at The New European under the leadership of owner and founder Matt Kelly to migrate from their previous platform and deliver an improved digital experience for their readers.

The tale of The New European is impressive. The issue-based newspaper started in 2016 in response to the UK’s referendum on EU membership. It has grown and evolved rapidly since then. For the whole story on the launch of The New European from Matt himself, listen to Out of Office podcast Episode 9. Matt discusses his time as a regional news journalist and the founding of The New European. Stay tuned for Episode 10, the second part in that conversation in which Matt chats about how he secured the investment to buy his creation from Archant and how he’s now building the business pretty much from scratch (also with a little help from Team Pugpig of course!).

The project to create new digital products for the newspaper kicked off in March 2021. Team Pugpig and The New European worked together to create a minimal viable product (MVP) and get it out quickly to then build on it going forward. The design is super slick and clean – on brand for their journalism as well as being a refresh for The New European as a standalone company. Every single archive edition of the newspaper is featured here via the Pugpig PDF importer and web reader. Editions created in the Pugpig CMS as HTML editions are also featured, so there is a mix of both reading experiences. The access, entitlement and subscription infrastructure for the media brand features the Pugpig/Piano integration.

For more information on how Pugpig works with news media organisations to create and/or migrate new digital products, please get in touch.