Thought Leadership

Brought to you by Team Pugpig, Manifesto Growth Architects and In Digital, The Engagement Economics Report aims to unpick the relationship between engagement and subscriber value by breaking down the levers that you can control; the audience that you attract, the actions that you make them take and how active you encourage them to be.

Brought to you by Team Pugpig, Manifesto Growth Architects and In Digital, The Engagement Economics Report aims to unpick the relationship between engagement and subscriber value by breaking down the levers that you can control; the audience that you attract, the actions that you make them take and how active you encourage them to be.

Would you like to know how to better execute your ASO strategy to grow your mobile app’s audience and engagement? Watch our masterclass with our partners and ASO agency of the year, Yodel Mobile, where we discuss the importance of a result-driven ASO strategy and its impact on the long-term growth of your mobile app. 

Would you like to know how to better execute your ASO strategy to grow your mobile app’s audience and engagement? Join us on Thursday, February 10 at 16:00 BST (11:00 EST) for a masterclass with our partners and ASO agency of the year, Yodel Mobile, where we will discuss the importance of a result-driven ASO strategy and its impact on the long-term growth of your mobile app. 

How can publishers best leverage engagement to drive subscriptions growth?

Download our presentation to learn more about our technology integration and how it benefits publishers.

Where are we now and what does the future hold? As the digital publishing platform provider for hundreds of news media brands, we’ve created a comprehensive industry report covering the state of digital publishing.

General Manager (UK) Tim Rowell and Senior Strategist (EMEA) Matthew Harrison of Piano take us through how to segment audiences, match your user needs and then deploy the right tactics and messages to these audience segments. The presentation includes several benchmarking statistics across the publishing industry.

Pugpig Co-Founder and CEO Jonny Kaldor is joined by Michael Kowalski, Head of Product at Tortoise Media and Clare Evans, Senior Product Manager of the BBC.

In this session we welcome Karl Wells, GM of Membership and Subscriptions at the Wall Street Journal and Matt Kelly, Chief content officer at Archant.

The first masterclass of our Building a Subscription Business series in partnership with Manifesto Growth Architects and Piano is now available online to view.

With decades of combined experiences in the publishing sector, these masterclasses offer free top tips to help businesses on their journeys, no matter their starting point. Join a masterclass at https://buildingasubscriptionbusiness.com/

If you’re interested in hearing about how Pugpig got started, what we think about Apple News, how Tortoise are reaching younger audiences and how you can use mobile to your advantage, you could do a lot worse than listen to Jonny as he’s interviewed by the State of Digital Publishing podcast.

What’s New in Publishing caught up with Jonny Kaldor to hear about our latest developments